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Dr. Michael Fraas, economic consultant City of Nürnberg; Wolfgang Moderegger, CEO Real Estate Innovation Network AG; Josef Schmid, second mayor of Munich; Claudia Boymanns, project manager EXPO REAL; Stefan Rummel; managing director Messe München; Kurt Kapp, deputy head of the Department of Labor and Industry, Munich (left to right)

EXPO REAL focus topic of the third day of the trade fair: REIN

25 startups presenting 25 extraordinary ideas at the new REIN Forum

Digitalization, innovation, startups – those and even more were the topics with which the Real Estate Innovation Network has been dealing with at the REIN Forum this year. The goals: illumining digital change and its chances for the real estate industry, bringing startups and established real estate companies together and providing information on development and possibilities in the PropTech sector.


Invest, Market, Plan & Build, Smart City & Work as well as Manage & Operate – those were the five topics of the REIN Forum. On the first day of the trade fair, Taylor Wescoatt, Brendan Wallace and Leila Collins were facing the questions of moderator Jonathan Brasse on the topic “Market”. These representatives of the most important venture capital companies and accelerators of the industry discussed in “Innovation from Outside – Proptech, Accelerators and Venture Capital“ which business models are of importance for investors, where they assume high business potential and in which thematical areas investments are effected.

Gut feeling is important

Brendan Wallace provides us a little insight and tells us that with his company Fifth Wall he doesn’t only invest in traditional software companies, but that meanwhile, also “Real Estate as a Service“ is of major importance. Said evokes the impression for the customer that a company owns real estate although it actually doesn’t. Prime example: storage on demand. At the end of the panel, Leila Collins and Brendan Wallace agreed upon: If someone comes up with a great idea, the gut feeling plays a vital role.

Five startups, three minutes

Later that day, five startups of the sector “Market” were allowed to assert themselves in front of an expert jury. Within three minutes – it was even timed by means of a stopwatch – representatives of Eyespy360, Flatfair, Go—PopUp, ROOMHERO and Spectando presented the outstanding characteristics of their startup, which problem solution they’re working on and where they want to go. After each pitch, the jury, consisting of Dr. Thomas Schroeter, Dr. Thomas Herr, Frank Nickel, Peter Wicki and Taylor Westcoatt, scrutinized each of the individual startups. But not only the experst were allowed to ask questions – via the tool “slido” also the audience was able to submit questions and even to vote for their favorite. In the end, Christian Ehl announced the happy winner: Go—PopUp turned out most convincing for both audience and jury.

Of course that was not the only “Startup Battlefield” – during all three days of the trade fair, startups from the five different sectors were allowed to present their visions and to fight for their winner’s certificate.

A booth to be admired

But also the REIN booth itself represented a real highlight and turned out to be a true major attraction until the final day of the trade fair. It demonstrated impressively how to make it possible to free itself from inflexible office concepts and how the world of “new working” can be implemented also concerning interior design or architecture. Flexibility, transparency and interaction – everything that accounts for “new work”, could be seen in the innovative booth concept.

Words of thanks in the evening

During the get together at the REIN Forum on the evening of the second day of the trade fair, the participants were able to seek a personal conversation with the representatives of the respective startups. Managing director of Messe München Stefan Rummel addressed sincere words of thanks to everybody who had made the REIN Forum including its associated events come true – first and foremost Claudia Boymanns, project manager of EXPO REAL, and Wolfgang Moderegger, of course. The interim result was unanimous: “We’re looking forward to next year!”

Real Estate Innovation Network
Real Estate Innovation Network

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