The Architectural Concept of the New Trade Fair Stand in Hall A1
The new world of work – also referred to as new work – means turning away from outdated and rigid working methods. In the course of these changes the concept of workplaces is also detached from the rigid office concept with fixed workplaces and dreary meeting rooms: New work stands for flexibility, openness and interaction. The architectural concept of the Real Estate Innovation Network stand (REIN), designed by sbp, reflects this new working world. You can already go for a virtual walk through the various sectors of the REIN stand.
Focus on Cooperation
The stand focuses on various aspects of cooperation: From informal ad-hoc meetings around bar tables, brief presentations or confidential meetings to bigger brainstorming or arena situations – cooperation varies depending on the subject and the project phase and always needs different rooms. Sensible communication need not necessarily take place in a formal setting, but may just as well happen over a cup of coffee.