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GRAND PLAZA 2016: Enhancing the shopping experience

Shopping these days is not just about buying a few essentials. The customers want to have an "experience", something that will tempt them to stay longer and spend more. How can retailing gear up for this? Gastronomic delights and "theme worlds" are two options. What works here? Interview with Andreas Steinle, Managing Director Zukunftsinstitut Workshop.

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