The EXPO REAL Blog - Stories and news

around the most important network for property and investment in Europe

So Many Events, so Little Time: The Conference Program of EXPO REAL

EXPO REAL is the biggest trade fair for property and investments in Europe – this is probably no news for most of you. What you may not be aware of: It also has one of the best-quality conference programs of the industry. A short guide through the worlds of EXPO REAL.


This is where renowned experts and decision-makers, the “who is who” of the industry, who you can rarely meet outside EXPO REAL, gather. The conference program with its top speakers and panelists alone is well worth a visit – you could attend events all day long and would still only have seen even a fraction of what is going on in the end.

Planning is half the battle

To avoid being angry with yourself on the last day of the trade fair, because you missed a presentation or a discussion on a topic in which you are interested, thorough preparation is the name of the game. You can obtain information on the website or in the app and flag individual panels.  The app always gives you up-to-date information and personalized tips. In addition to that a Quick Guide featuring all events, hall plans and exhibitors will be available at the trade fair.

The great thing about it: You neither have to register beforehand nor pay, because all visits to the events are already included in your ticket.

A tour of the diversity of topics

For all those who are visiting EXPO REAL for the very first time – or who simply feel overwhelmed by the sheer choice: Join us on a tour of all forums, and find out which one interests you the most.



Ever since the very first EXPO REAL in 1998 experts have discussed topics like the economy as a whole, the latest trends in the property industry or investment strategies at the EXPO REAL FORUM. They pick up on ongoing demographic and sociographic changes as well as the current political situation in Germany and all over the world.


Where in the world are investments worth making, and which investment locations involve which risks? International experts will discuss these questions and many others in the INVESTMENT LOCATIONS FORUM. In a broad range of presentations and panel discussions they will analyze the risks and opportunities of the property and investment markets in Europe, Russia, the Middle East and even the US.


The SPECIAL REAL ESTATE FORUM is all about use-related properties, such as hotel, retail, residential, logistics, care and office properties. Renowned experts will present their projects, explain expansion strategies and comment on the latest developments.


Since 2016 the GRAND PLAZA has been available to retailers for communication. Retailers, project developers, investors and retail partners give an insight into the world of retail and look at the latest topics and future developments. The “Speakers’ Corner” provides information and communication around retail topics. With their gastro market stands the Grand Plaza is reminiscent of a real market square, exhibitors from the retail world have their stands around it.

REIN – Hall A1

Digital transformation does not spare the property industry, many startups are meanwhile looking into the processes of the industry. At the REIN Forum EXPO REAL wants to bring the two sides together in cooperation with the Real Estate Innovation Network (REIN). 25 startups will present their projects and approaches to solutions in the Startup Alley, and in the Startup Battlefield they will compete over their ideas. In addition to this there are many other most diverse events. The REIN Forum offers the ideal platform for communication between innovative startups, established companies, important industry experts and investors.


The PLANNING & PARTNERSHIPS FORUM is worth a visit not only because of its topics, but also because of its appearance – thanks to the changing and particularly unusual stand concepts. Nobody will be surprised to see this, because the forum focuses on the challenges and visions from the fields of urban development, architecture and urban planning.


Ever since 2013 the INTELLIGENT URBANIZATION FORUM has been looking at the topic of “The City of the Future”, because the property industry naturally has a considerable influence on the further development of big cities. How do international cities cope with their respective challenges? What can others learn from them? The many opportunities, risks and changes which we are facing in the course of urbanization will be discussed in exhibitions, discussions and workshops.


Prize-winning ceremonies, sessions of presentations or customer and networking events – the DISCUSSION & NETWORKING FORUM offers you all of this and a lot more. On this diverse event and discussion platform exhibitors focus on many different topics around the property and investments industry, present studies as well as services and projects. In a separate lounge area existing contacts can be revived and new contacts can be made.

CareerDay – Hall A2

The CareerDay is just the right place for students, graduates and young professionals who want to get started in the property industry. On the last day of the trade fair they can get an insight into typical job profiles, meet potential employers and get advice on their job applications. Apart from a job market on site there will also be a conference program with presentations and discussions on career opportunities and recruiting focusing on this subject. Students get a trade fair ticket for a considerably reduced price, which is valid not just for the CareerDay, but for all three days of the trade fair.

Press Events

The exhibitors of EXPO REAL offer many different press events. Many of them are not reserved to people with press passes only – in particular, the events at the exhibitors’ stands are normally accessible to everyone.

Exhibitors’ Events

It is not enough to just go from one forum to the next, because the exhibitors’ stands also have quite a lot to offer. From project and service presentations to best practices and free food and parties – there is something for everybody at the stands and in the EXPO REAL conference rooms.


Click here to get an overview of the conference program.

Download the app to get an overview even at the actual trade fair.

This is where you find an overview of the exhibition halls.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this website we will assume that you are happy with it.