The EXPO REAL Blog - Stories and news

around the most important network for property and investment in Europe

EXPO REAL asked 1,380 property professionals on the future of the industry: Their outlook is optimistic. EXPO REAL asked 1,380 property professionals on the future of the industry: Their outlook is optimistic.

EXPO REAL Barometer of Opinion 2018: Property industry optimistic

  • 1,380 property professionals still regard conditions as positive
  • Plenty of money in the market: ‘B’ locations and niche segments in
    demand
  • Digital transformation along the entire value chain


For the second time, EXPO REAL has carried out a topical survey online among trade fair participants, 1,380 property professionals have expressed themselves about trend topicsand are confident that the sector will continue to do well. Especially attractive segments for investment: housing, logistics, healthcare and care properties.

 

“As yet, the real estate industry won’t be unsettled by discussions about international tariffs and debt—for 2018 and 2019, EXPO REAL’s participants still remain optimistic”, explains Klaus Dittrich, Chairman & CEO of Messe München. “A large proportion of the respondents even reckon on increasing amounts to be invested in Germany, they accordingly see a lot of potential in niche segments like city logistics or healthcare and care properties”. As for digital transformation, there’s a spirit of optimism: “The greatest potential is seen in the areas of ‘Managing and operating’, ‘Planning and building’ and ‘Marketing’”.

 

Still positive conditions

 

In spite of geopolitical tensions, trade conflicts and international debt, 65.9% of the respondents still regard conditions as positive. 30% believe at least that their companies can absorb a slowdown in economic activity.
62% think that the amount of money invested in real estate in Germany will increase, 31.3% that it will stay the same.

 

Positive outlook on the real estate year 2019.
Positive outlook on the real estate year 2019.

Leipzig is regarded as the top ‘B’ location in Germany

 

 

The federal structure in Germany offers many locations with potential beyond the big metropolises.
The top ‘B’ location by far is Leipzig (48.1%) followed by Nuremberg (33.6%), Wiesbaden (29.7%), Münster (28.7%) and Hanover (26.3%).

 

Top 'B' locations in Germany
Top ‘B’ locations in Germany

Great interest in niche segments

 

In the opinion of the respondents, residential properties (88.5%) will continue to gain in importance. In particular, public housing/subsidized living is the trend here because 42.9% take the view that this segment will be of increased importance.
Logistics is the second area of high potential, the top subcategory here is city logistics properties with an affirmation level of 37%. Healthcare and care properties are the number three area with high potential in the segments.
So aside from classical investment properties like offices and retail, it is niche segments which meet with the greatest interest among real estate experts.

 

Social housing, logistics properties as well as health and care properties are popular.
Social housing, logistics properties as well as health and care properties are popular.

Top state support measures for affordable living

 

How should the state promote affordable living? Most of all, the respondents prefer a reduction of  real estate transfer tax (47.5%), attractive provision of state properties (44%) and adding to existing buildings (43.9%).
Far behind is state regulation of rents—with an affirmation level of 13.2%.
In the middle are state housing (38.8%), state promotion of private homes (33.6%) and a stronger concentration (30.4%).

 

To make affordable housing a success, the panel wishes for a lower real estate transfer tax.
To make affordable housing a success, the panel wishes for a lower real estate transfer tax.

Digital innovation offers plenty of potential

40.1% of the respondents indicate that their companies offer customers and business partners digital products and services. These are currently offered along the entire value chain.
Most of all, great potential for the future is seen in the areas of ‘Managing and operating’, ‘Planning and building’ and ‘Marketing’.
‘Smart city’ is the area with the biggest gap between what’s currently offered and additional potential, so that’s where the biggest development leap is to be expected for the future.

There are digital solutions all along the suppy chain.
There are digital solutions all along the suppy chain.

For the online survey, EXPO REAL commissioned the independent opinion research institute ‘IfaD’. Surveyed in July this year were 1,380 trade fair participants of EXPO REAL 2017 from Germany and abroad.

You can find further information on the EXPO REAL Website and here on our blog EXPO REAL Blog.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this website we will assume that you are happy with it.