Maria Puetz-Willems is the founder and editor-in-chief of www.hospitalityInside.com, a German-English online magazine for the international hotel management reaching out to readers in more than 20 countries. The publication focuses on Continental Europe, Eastern Europe and the Middle East. The content is based on own research and background articles. Readers are the executives from the hotel industry and from hotel real estate and financing. Prior to hospitalityInside.com, the classically trained editor worked freelance for 16 years, always focusing on hotels and travelling to 40 countries. Since 2006, she has been responsible for the content of the annual hotel conference “Hospitality Day” at the world’s biggest tourism trade show ITB Berlin. In 2008, Maria also took over the organisation of the content of the annual “Hospitality Industry Dialogue” at EXPO REAL.