The sky opens up above the marketplace. © lbgo Architekten

Grand Plaza: From the basic idea to the new exhibition highlight at EXPO REAL

Part 3/3 of our series on the subject of  “Grand Plaza“

Under the name of “Grand Plaza”, EXPO REAL presents an innovative concept for a separate exhibition area that’s aimed particularly at expansion-oriented traders, sales chains, property developers, urban planners, municipal representatives and advisers. Isabella Bayer from the EXPO REAL team has contributed substantially to the realization of “Grand Plaza”. What’s the idea behind it and how is this elaborate concept being put into effect? We spoke to her:

Ms. Bayer, in “Grand Plaza”, EXPO REAL has created an innovative platform specifically for the subject of “commercial property”. Can you explain the basic concept to us briefly?

Isabella Bayer: Here we are creating a very special networking platform for trade and its partners. It’s all about exchanging views, informing yourself, developing new ideas and thus expanding your business. The request for an offer like this came from trade itself. Which is why we had a very positive response right from the start and were actively supported. For that, I’d like to say a big thank you to everyone involved.

“Grand Plaza“ is an ambitious exhibition concept that can also be seen in the architecture of the stand. How did you overcome the challenge of creating a high-quality area as a unified whole on almost 500 m2 in Hall C2?

For that, we called in professionals and invited tenders from notable exhibition stand construction companies and architects. The final choice was the architects’ office lbgo from Munich, they worked out the design concept. Together with the exhibitors involved, we then developed the concept further.

 

We transferred the idea of a classical Italian piazza to the fair.“

What exactly was the original idea for “Grand Plaza“ and how is it put into effect?

“Grand Plaza” is based on the idea of marketplaces like the classical Italian piazza. There are market stalls, sales stands and catering framed in by houses—and areas in between for people to meet. We applied this idea to the trade fair and our target group. In the center there is a networking area bordered by the exhibition stands of several trading companies, which are well linked in optically too by means of the carpeting concept in the aisles.
The “Grand Plaza” itself is a landscape of platforms. Opening out upwardly is a sky made of pole elements, this frames the Plaza aerially too. The whole architecture leads visitors to the marketplace. There they find seating in recesses for a personal exchange, they can follow interesting discussion rounds in Speakers’ Corner; and, of course, we can’t do without a range of catering as well.

Can you name some exhibitors you have impressed with “Grand Plaza” and tell us what advantages the new concept offers them?

One of our closest partners is the REWE Group. We are also pleased that with “Grand Plaza”, we have attracted some textile traders—TEDi and Kik, in fact—to EXPO REAL for the first time. As well as that, Lidl is coming back as an exhibitor. Altogether we now have 13 retail firms with 18 brands at the fair. The most important advantage of “Grand Plaza” is that the trading themes are concentrated spatially, which of course supports the sector too in its plans for expansion.

What does “Grand Plaza” mean to you personally?

To me personally, realizing “Grand Plaza” is a whole lot of fun. It is anything but an everyday project—it’s varied and ambitious—and it’s all aimed at a brief but very intensive occasion. Typical EXPO REAL! I’m so looking forward to walking across “Grand Plaza” on the first day of the fair when our customers bring it to life.

The area leased by the exhibitors is expanded by the marketplace concept: Visual connection.

The area leased by the exhibitors is expanded by the marketplace concept: Visual connection. © lbgo Architekten

Roof and platform landscape show the way: Entrances to the marketplace.

Roof and platform landscape show the way: Entrances to the marketplace. © lbgo Architekten

The sky opens up above the marketplace.

© lbgo Architekten

Perspective of a visitor.

Perspective of a visitor. © lbgo Architekten

This is what

This is what "Grand Plaza" will look like. © lbgo Architekten

The team from leupold brown goldbach.

The team from leupold brown goldbach. © lbgo Architekten

The area leased by the exhibitors is expanded by the marketplace concept: Visual connection.
Roof and platform landscape show the way: Entrances to the marketplace.
The sky opens up above the marketplace.
Perspective of a visitor.
This is what
The team from leupold brown goldbach.

Already online: Part 1 “Retail property at EXPO REAL”

Part 2 “An interview with: Stephan Koof (REWE) and Christian Koßmala (LIDL) about the new trade concept “Grand Plaza” at EXPO REAL 2016”

 

Isabella BayerIsabella Bayer has been a member of the EXPO REAL team since 2012. As Exhibition Manager, she is responsible for exhibitor support and special projects. She has looked after the new commercial property project “Grand Plaza” as from this year. She previously completed a Master’s course in “International Communication” in Great Britain and Italy.

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