About this blog

Our EXPO REAL Blog addresses people in Germany and all over the world who are interested in the trade fair EXPO REAL – Europe’s largest B2B trade fair for property and investment – or the real estate industry in general. Launched in 2012, our blog has undergone a fundamental overhaul in September 2016 and has since represented the brand-new centerpiece of our social media communication. Our content mainly bases on three pillars: industry information, fair topics and “brains”. As we’re convinced: even in an era of digital revolution, it’s mainly “real” people and “real” contacts that render a trade fair attractive. And that’s exactly what our blog reflects.

From pros – for pros

Our EXPO REAL Blog has been designed “from the industry for the industry“. Besides the members of the EXPO REAL team, mainly external industry experts and insiders get a chance to share their expertise. They share their know-how, their experiences as well as their very special perspectives on current industry or trade fair topics with us. Also trade fair participants – whether veterans or novices – as well as the speakers of our international panel program blog in our EXPO REAL Blog thus providing a reference to industry and trade fair.

Active dialogue very welcome

Our EXPO REAL Blog is not meant to be a “one-way road” in terms of communication. Visiting a trade fair lives on the interchange with like-minded individuals and that’s exactly how we’d like to start a conversation with our followers via this blog. We’re looking forward to a lively exchange and dialogue with you and hope to receive many inspiring comments and contributions to the discussions!

A word on “netiquette“

We favor fair dialogue and mutual respect. All comments will be moderated for security reasons. But be assured that each comment will be posted as long as it does not break our guidelines for blog contributions.

Last but not least: Indulge in our (new) EXPO REAL blog!